Jetpack CRM, formerly known as Zero BS CRM, is a WordPress-native CRM plugin that allows agencies and freelancers to manage customer relationships directly within WordPress. The plugin was originally developed by Mike Stott and Woody Hayday, and was acquired by Automattic (the company behind WordPress.com and WooCommerce) in 2019. This acquisition gave Jetpack CRM the backing of one of the largest open-source software companies in the world and ensured deep integration with the WordPress and WooCommerce ecosystems.
As a WordPress plugin, Jetpack CRM is inherently white-labelable. Agencies can install it on client WordPress sites with their own branding, remove Jetpack CRM references, and present it as part of their own managed service offering. The CRM includes contact management, quote and invoice generation, transaction tracking, email marketing integrations, and a client portal. It integrates natively with WooCommerce, allowing automatic syncing of customer and order data into the CRM. The plugin also supports a range of extensions for additional functionality including pay-per-lead forms, Mailchimp integration, and advanced segmentation.
Jetpack CRM operates on a freemium model. The core CRM plugin is free and available on the WordPress plugin repository, while premium extensions and bundles are available through paid plans. The Entrepreneur and Reseller bundles include all extensions and are popular among agencies managing multiple client sites. Because it is a self-hosted WordPress solution, agencies have full control over data, hosting, and branding, making it a naturally strong white label option for WordPress-focused agencies.