Pipedrive is a cloud-based sales CRM and pipeline management tool built by Pipedrive Inc., a company founded in 2010 in Tallinn, Estonia and now headquartered in New York. It was designed by former salespeople around a visual, drag-and-drop pipeline showing deals moving through customizable stages.
Core features include deal and contact management, activity reminders, email sync and tracking, sales reporting and forecasting, workflow automation, and an AI-powered Sales Assistant that surfaces suggested next actions. Add-on modules cover lead generation (LeadBooster web chat and chatbot), document management (Smart Docs), web visitor tracking, and campaign email marketing.
Pipedrive is aimed at small and mid-sized sales teams that want a straightforward, visually driven CRM without the complexity of larger enterprise platforms, though it also scales to bigger organizations through its Power and Enterprise tiers. It integrates with tools such as Google Workspace, Microsoft Outlook, Slack, Zoom, and Zapier, and offers an open API for custom integrations.
Pipedrive is available on iOS, Android, and the web, with native mobile apps offering offline access to contacts and deals. Pricing is subscription-based, ranging from about $14 per user per month for the Essential plan (billed annually) up to roughly $99 per user per month for the Enterprise plan, with a 14-day free trial.