Smartly (Smartly.io) is an AI-powered advertising platform that unites creative production and media buying in a single system. Founded in 2013 and headquartered in Helsinki, Finland, the company serves brands, agencies, and performance marketing teams running paid campaigns across social platforms, connected TV, video, and the open web.
The platform is organized into three suites. The Creative Suite designs and scales ad creative across channels, automating the production of format- and platform-specific variations. The Media Suite manages and optimizes campaign spend with AI-driven automation, including predictive budget allocation. The Intelligence Suite provides unified analytics across all advertising channels, connecting creative and media performance data. Smartly Synapse layers AI-assisted planning, execution, and optimization on top of these suites, and the platform generates what Smartly calls Intelligent Creative, ad variations that adapt based on live campaign performance data.
Smartly claims teams can build cross-channel ads in about one-third the usual time by synchronizing creative and media workflows from campaign inception through optimization. Typical users include agency teams, performance marketers, brand teams, and creative production teams managing large multi-platform ad programs on channels such as Meta, TikTok, Snapchat, and Pinterest.
Smartly is a web-based enterprise SaaS platform. Pricing is not published; prospective customers request a demo and receive custom, sales-driven quotes typically tied to advertising spend and platform usage.