Stone Island is an Italian sportswear and outerwear brand founded in 1982 by designer Massimo Osti in Ravarino, near Modena. The brand is recognized by its green-edged compass badge worn on the left sleeve and has built its identity on fabric research, garment dyeing, and functional design drawn from military and workwear archives.
Stone Island pioneered techniques including garment-dyed nylon, heat-reactive thermosensitive fabrics, reflective glass-bead jackets, and treated metal textiles. Its in-house dyeing and research facilities remain central to the brand, with each seasonal collection built around experimental materials and finishes. The range covers jackets, knitwear, sweatshirts, trousers, and accessories, along with the Stone Island Junior line for children.
Carlo Rivetti and his family controlled the company for decades before Moncler acquired Stone Island in 2021, forming the Moncler Group. Originally rooted in Italian sportswear and adopted by European football terrace culture, the brand has become a staple of contemporary streetwear while retaining its technical outerwear focus. Stone Island operates flagship stores in major cities worldwide and sells through its own e-commerce platform and select retailers.