Coco de Mer is a British luxury lingerie and erotic boutique brand founded in 2001 in London by Sam Roddick, daughter of Body Shop founder Anita Roddick. The brand opened its original boutique in Covent Garden and built its identity around luxurious sensuality, craftsmanship, and a sex-positive philosophy.
The house designs its own collections of lingerie in silk and French lace, including bras, briefs, suspenders, bodysuits, and nightwear, alongside bondage accessories and a curated range of fine pleasure objects. Collections are frequently named after London locations and produced with couture detailing. Coco de Mer has collaborated with cultural properties and designers, including a Playboy collaboration and campaigns directed by photographer Rankin.
Coco de Mer is headquartered in London, where it continues to operate its Covent Garden boutique, and sells worldwide through its e-commerce platform and select luxury retailers. The brand positions itself as a British house of erotic luxury, combining lingerie, accessories, and education-led content around intimacy.