SiteSwan is a white label website builder platform founded in 2014, headquartered in Portland, Oregon. The company provides a website builder designed exclusively for agencies, freelancers, and entrepreneurs who want to sell website design services under their own brand. Unlike consumer-facing website builders, SiteSwan is built from the ground up as a B2B2C platform where the primary users are web professionals building sites for their clients.
The SiteSwan platform includes a drag-and-drop website editor, industry-specific templates, responsive design tools, SEO tools, client billing management, lead capture forms, and a built-in CRM for managing prospects and clients. The platform also includes a proposal and invoice generator, enabling resellers to manage their entire website design business from a single dashboard. SiteSwan handles hosting, SSL certificates, and technical infrastructure.
SiteSwan's white label program allows resellers to completely remove SiteSwan's branding from the platform and replace it with their own. Resellers set their own pricing for websites and can charge clients on a monthly recurring basis, creating a predictable revenue stream. The company provides training, sales scripts, marketing materials, and ongoing support to help resellers grow their web design businesses. Pricing for resellers is based on the number of active client websites, with wholesale per-site fees starting at low monthly rates.