TWG Tea is a luxury tea brand founded in 2008 by Taha Bouqdib, Maranda Barnes, and Rith Aum-Stievenard in Singapore. The company's name stands for The Wellbeing Group. TWG Tea positions itself as a purveyor of fine harvested teas, offering one of the largest collections of single-estate teas in the world, with a catalog comprising over 800 varieties sourced from tea-producing regions across more than 40 countries.
The brand operates tea salons and boutiques in major cities across Asia, the Middle East, Europe, and North America. TWG Tea salons serve as both retail spaces for packaged teas and accessories and as dining venues offering tea-paired menus, pastries, and light meals. The flagship salon and boutique concept is designed with colonial-era aesthetic references, featuring floor-to-ceiling tea canisters and displays.
TWG Tea's product range extends beyond loose-leaf teas to include hand-sewn cotton tea bags, tea-infused macarons, tea jellies, and tea accessories such as teapots and canisters. The company has developed a series of signature blends alongside its single-estate offerings, and it releases limited-edition collections throughout the year.
The company uses the year 1837 in its branding, which references the year that the Chamber of Commerce was established in Singapore and the beginning of trade in the region, not the founding year of the company itself. TWG Tea is majority-owned by the Osim International group (now known as V3 Group), a Singapore-based consumer brands company led by Ron Sim. The brand has established itself as one of the most prominent luxury tea companies in Asia and has continued expanding its international presence.