Luxury Society is a digital media platform and professional community focused on the luxury industry. The platform was founded in 2009 and operates as part of DLG (Digital Luxury Group), a consulting and media firm specializing in digital strategy and intelligence for luxury brands. DLG is headquartered in Geneva, Switzerland.
Luxury Society publishes editorial content covering luxury business strategy, marketing, digital transformation, sustainability, consumer trends, and brand management. Articles and analysis are contributed by industry executives, consultants, and editors with expertise in the luxury sector. The platform serves as a knowledge resource for professionals working in luxury marketing, management, communications, and retail.
Beyond editorial content, Luxury Society hosts industry events, roundtable discussions, and webinars that convene luxury brand executives, marketers, and thought leaders. The platform has established itself as a networking and knowledge-sharing hub for the professional luxury community, particularly in the areas of digital marketing and e-commerce strategy for luxury brands.
The platform also provides data and research on luxury consumer behavior, digital performance benchmarks for luxury brands, and case studies analyzing successful luxury marketing campaigns. Luxury Society's audience consists primarily of professionals employed by luxury brands, agencies serving the luxury sector, and executives involved in luxury business operations. Access to certain content and community features requires registration, while a portion of editorial content is available to general readers. Luxury Society operates globally, with particular strength in European luxury markets given its Swiss and European base.