Marpipe is a catalog advertising platform that turns raw product feeds into designed, professional-looking Dynamic Product Ads (DPA). Founded in 2019 and based in New York, the company gives e-commerce brands and agencies control over how catalog ads look and perform across platforms including Meta, Google, Snapchat, Pinterest, and TikTok.
The platform's Catalog Creative tools let teams design catalog ads that resemble polished ad creative rather than plain product-feed tiles, with dynamic elements such as real-time social proof, countdown timers, inventory counters, strikethrough pricing, and buy-now-pay-later pricing. Product Level Video automatically generates video ads from individual SKUs, and Generative Catalogs apply AI models to enhance catalog imagery, copy, and data. SKU Optimization automatically filters out underperforming products, while Feed Management organizes product feeds and pushes them to multiple ad platforms. Marpipe reports that customers see roughly a 20 percent average lift in catalog ad performance across more than 650 connected ad accounts, and states that over 7,000 marketers use the platform.
Marpipe is aimed at e-commerce brands, agencies, and marketing teams running dynamic product ads at scale. It is a web-based platform with month-to-month billing, unlimited team seats on all plans, and the ability to cancel anytime. A free Feed Management tier covers feed cleanup and multi-platform catalog connections. The Startup plan at $199 per month supports up to 500 SKUs with creative features, and the Enterprise plan starts at $999 per month with SKU-based tiers, Product Level Video, SKU Optimization, and a dedicated catalog design strategist.