Pepsi is one of the world's most widely consumed cola soft drinks, created in 1893 by pharmacist Caleb Bradham in New Bern, North Carolina, and renamed Pepsi-Cola in 1898. The brand is the flagship product of PepsiCo, formed in 1965 through the merger of Pepsi-Cola and Frito-Lay, and headquartered in Purchase, New York. Pepsi is sold in more than 200 countries and territories and has long been the primary rival to Coca-Cola in the global cola market, a competition famously dramatized by the 'Pepsi Challenge' taste tests of the 1970s and 1980s. The product line includes Pepsi, Diet Pepsi, Pepsi Zero Sugar, and Pepsi Wild Cherry, along with regional variants and limited-edition flavors. The brand has a long history of high-profile marketing, including celebrity endorsements from artists such as Michael Jackson, Britney Spears, and Beyonce, as well as decades of Super Bowl advertising and sponsorship of the Super Bowl Halftime Show. In 2023 Pepsi introduced a redesigned logo, its first major visual identity update in 14 years. As part of PepsiCo, one of the largest food and beverage companies in the world with annual revenues exceeding 90 billion dollars, Pepsi remains one of the most recognized consumer brands globally.
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