ZIIP Beauty is a luxury skincare technology brand founded in 2015 by Melanie Simon, a renowned electrical esthetician, and David Mason. The company introduced the world's first app-connected beauty device, the ZIIP GX, which uses proprietary nanocurrent and microcurrent waveforms to stimulate facial muscles, boost collagen production, and improve overall skin tone. Based in San Francisco, California, ZIIP has established itself as a leader in the at-home professional-grade facial device market, bringing clinical-level electrical facials directly to consumers.
The brand's flagship product, the ZIIP HALO, delivers customizable treatments through a companion smartphone app that guides users through targeted facial routines. Each treatment protocol uses distinct electrical waveform patterns developed by Simon over two decades of clinical practice. The device addresses concerns including fine lines, wrinkles, acne, puffiness, and skin firmness. ZIIP also produces a range of proprietary conductive gels, including the Silver Conductive Gel and Electric Complex Gel, which are formulated to enhance the efficacy of the electrical currents while delivering additional skincare benefits.
ZIIP positions itself at the premium end of the at-home beauty device market, with the HALO device retailing at approximately $399. The brand has cultivated a dedicated following among skincare enthusiasts and beauty professionals who value the combination of clinical expertise and consumer-friendly design. ZIIP products are available through the brand's direct-to-consumer e-commerce platform, as well as select luxury beauty retailers including Nordstrom, Space NK, and Net-a-Porter. The brand maintains a strong digital presence and has gained recognition for bringing legitimately effective electrical facial technology to the home market.