6pm is an American online discount retailer owned by Zappos, which is a subsidiary of Amazon. Launched in 2007, the site specializes in offering brand-name shoes, clothing, and accessories at discounted prices, typically 30-70% off retail. The name 6pm references the tradition of end-of-day markdowns in retail stores, symbolizing the moment prices drop.
6pm features a constantly rotating selection of discounted merchandise from major brands including Nike, Steve Madden, Calvin Klein, Cole Haan, Under Armour, and hundreds of others. The inventory changes daily as new deals are posted and popular sizes sell out quickly. The retailer offers free shipping on orders over $50 and provides a 30-day return window. While the site does not operate a standalone loyalty program, it benefits from Zappos' customer service infrastructure and fulfillment capabilities.