Annie's Homegrown is a natural and organic food brand founded in 1989 by Annie Withey and Andrew Martin in Hampton, Connecticut. The company started with a single product, Annie's Shells & White Cheddar macaroni and cheese, created as a natural alternative to conventional boxed mac and cheese. Annie Withey, who had previously co-founded Smartfood popcorn, brought her entrepreneurial spirit and commitment to wholesome ingredients to the new venture. The brand's purple box adorned with the iconic Bernie the Bunny logo quickly became a symbol of natural, family-friendly food in grocery stores across America. Annie's product line has expanded dramatically to include organic pasta, snack crackers, fruit snacks, granola bars, salad dressings, and frozen meals, all made with organic and non-GMO ingredients. General Mills acquired Annie's Homegrown in 2014 for approximately 820 million dollars, recognizing the brand's strong position in the rapidly growing natural foods segment. Under General Mills, Annie's has continued to expand its reach while maintaining its commitment to organic farming, sustainable sourcing, and regenerative agriculture practices. The brand's mission extends beyond food to include supporting organic farming communities and educating consumers about sustainable food systems. Annie's remains a top choice for parents seeking healthier convenience foods for their families.
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