Article is a Canadian-American direct-to-consumer furniture company founded in 2013 by Aamir Baig, Jay Dottling, Fraser Hall, and Mat Herman. Headquartered in Vancouver, British Columbia, Article designs and sells modern furniture online, shipping to customers across the United States and Canada. The company was built on the premise of offering high-quality, well-designed furniture at lower prices by bypassing traditional retail channels and showrooms.
Article's design team creates original furniture collections in-house, drawing inspiration from mid-century modern, Scandinavian, and contemporary design movements. The brand is known for its clean lines, warm materials, and functional aesthetics. Unlike many online furniture startups, Article does not operate any physical showrooms, instead investing in detailed product photography, 3D renderings, and augmented reality tools to help customers visualize pieces in their own spaces.
The product range includes sofas, sectionals, beds and headboards, dining tables and chairs, coffee and side tables, TV stands, desks, bookshelves, outdoor furniture, rugs, lighting, and bedding. Article's bestselling products include the Sven sofa line, the Ceni collection, and its solid wood dining tables. Materials used include top-grain and aniline leather, solid and engineered wood, performance fabrics, and marble.
Article manages its own delivery logistics through Article Delivery Teams in many markets, allowing for more control over the delivery experience including in-home setup. The company offers a 30-day return policy and has built a strong reputation through customer reviews and social media presence. Article has been recognized by publications such as Architectural Digest, The Spruce, and Apartment Therapy for offering quality furniture at competitive price points.