Athleta is an American women's activewear brand owned by Gap Inc., founded in 1998 in San Francisco. It generates over .4 billion in annual revenue and is a certified B Corporation committed to high social and environmental standards.
The store features women's and girls' activewear including leggings, sports bras, tops, jackets, swimwear, and work-to-workout collections. Known for inclusive sizing (XXS to 3X), performance fabrics like Powervita and Sculptek, and sponsorship of athletes like Simone Biles. About 250 retail stores.