Azazie is an online bridal and occasion wear retailer founded in 2014 in San Jose, California. The company disrupted the traditional bridal industry by offering made-to-order dresses at affordable prices, with most bridesmaid dresses priced between $79 and $159 and wedding dresses ranging from $200 to $800. Azazie has grown rapidly by leveraging a direct-to-consumer model and made-to-order manufacturing.
Azazie offers over 400 bridesmaid dress styles available in 80+ colors, along with wedding dresses, mother of the bride outfits, flower girl dresses, and accessories. The company's at-home try-on program allows customers to order sample dresses for a small fee to try before committing to a purchase. Azazie dresses are made to order with custom sizing available at no extra cost.