Backcountry is a premium online retailer specializing in outdoor recreation gear and apparel, founded in 1996 in Park City, Utah. The company has grown from a small ski gear shop into one of the most respected names in outdoor retail, known for its expertly curated selection of high-performance products and its team of Gearheads, knowledgeable outdoor enthusiasts who provide personalized product recommendations via phone, chat, and email.
The retailer carries an extensive selection of products for skiing, snowboarding, climbing, hiking, mountain biking, trail running, camping, fly fishing, and other outdoor pursuits. Backcountry stocks premium brands including Arc'teryx, Patagonia, The North Face, Black Diamond, Smith, POC, and many others, alongside its own Backcountry brand of apparel and gear. The company also operates Steep & Cheap, an outlet-style site offering discounted outdoor gear.
Backcountry's website features detailed product reviews, comparison tools, and extensive buying guides written by its Gearhead team. The company's commitment to expert customer service sets it apart from larger competitors, with Gearheads required to be active outdoor athletes who can speak from personal experience about the products they recommend.