Benefit Cosmetics is a San Francisco-born prestige beauty brand founded in 1976 by twin sisters Jean and Jane Ford. Now part of the LVMH luxury goods group, Benefit has grown from a single boutique in the Mission District into a global brand sold in over 50 countries with more than 3,000 BrowBars and counters worldwide. The brand is recognized for its retro-chic, humor-infused packaging and marketing, and has built a reputation as the go-to brand for brow products and complexion perfectors.
The Benefit website offers its full product range across brows, face, lips, eyes, and sets, along with virtual brow try-on tools and personalized routine builders. The brand dominates the brow category globally, with products like Precisely, My Brow Pencil and Gimme Brow+ gel ranking among the top sellers in the prestige market. Other hero products include the Hoola bronzer, POREfessional primer, and BADgal BANG! mascara. Benefit also offers brow waxing and tinting services through its BrowBar locations inside Ulta and department stores.