Benjamin Moore is one of North America's most respected and trusted paint brands, founded in 1883 by Benjamin Moore and his brother Robert in Brooklyn, New York. The company has built a reputation for manufacturing premium-quality paints, stains, and coatings that deliver exceptional color accuracy, coverage, and durability. Benjamin Moore's proprietary color system, featuring over 3,500 colors, is widely regarded as one of the most sophisticated in the industry, and its annual Color of the Year announcement is a major event in the design and architecture community. The company's flagship product lines include Regal Select, Aura, Ben, and Natura, each engineered for specific performance characteristics and application needs. Aura, the company's premium interior and exterior paint, uses proprietary Color Lock technology to deliver richer, truer colors with fewer coats. Benjamin Moore products are sold exclusively through a network of independently owned retailers, distinguishing the brand from competitors that distribute through big-box home improvement stores. This strategy ensures that customers receive expert, personalized color and product guidance. The company is a subsidiary of Berkshire Hathaway, having been acquired by Warren Buffett's conglomerate in 2000. Benjamin Moore remains headquartered in Montvale, New Jersey, and continues to invest in sustainable manufacturing practices and low-VOC formulations that meet increasingly stringent environmental standards.
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