BHLDN (pronounced beholden) is a bridal and occasion wear brand launched in 2011 as part of Anthropologie Group, a subsidiary of URBN (Urban Outfitters, Inc.). The brand offers a curated collection of wedding dresses, bridesmaid dresses, accessories, and decor with an aesthetic emphasizing romantic, bohemian, and vintage-inspired designs. BHLDN operates through select retail locations and a full online store.
BHLDN carries both its own exclusive designs and dresses from coveted bridal designers including Watters, Jenny Yoo, Hayley Paige, and Tadashi Shoji. The brand is known for its fashion-forward yet accessible approach to bridal wear, with wedding dresses typically ranging from $200 to $3,000.