Blue Bunny is a prominent American ice cream brand owned by Wells Enterprises, founded in 1913 by Fred H. Wells in Le Mars, Iowa. The small Iowa town has since earned the title of 'Ice Cream Capital of the World' largely due to Wells Enterprises' operations, which make it the largest family-owned and managed ice cream manufacturer in the United States. The Blue Bunny brand was introduced in 1935 and has grown to become one of the best-selling ice cream brands in America. The brand offers a wide range of products including pints, bars, cones, sandwiches, and its popular Load'd sundaes and bunny snacks. Blue Bunny is known for delivering creative flavor combinations and indulgent treats at an accessible price point, positioning itself between value and premium brands. Popular flavors include Bunny Tracks, Homemade Vanilla, Butter Pecan, and Salted Caramel Pretzel. In 2022, Ferrero Group (the Italian confectionery giant) acquired Wells Enterprises, bringing Blue Bunny into a portfolio that includes Nutella and Ferrero Rocher. Despite the acquisition, Blue Bunny continues to operate from Le Mars and maintains its identity as a family-friendly, value-driven ice cream brand that delivers quality frozen treats.
bluebunny.com/ →