Bowflex is a well-known home fitness equipment brand owned by BowFlex Inc. (formerly Nautilus, Inc.), headquartered in Vancouver, Washington. Since its founding in 1986, Bowflex has been a pioneer in compact, versatile home gym solutions, originally gaining recognition with its distinctive Power Rod resistance technology that allowed full-body strength training in a small footprint.
The brand current product lineup includes the popular SelectTech adjustable dumbbells and kettlebells, the Bowflex Max Trainer hybrid elliptical-stepper, VeloCore exercise bikes, and a range of treadmills and home gyms. Bowflex equipment is designed to provide gym-quality workouts in limited home spaces. The company also offers the JRNY digital fitness platform, which provides personalized workout recommendations, virtual coaching, and streaming entertainment during exercise sessions. Bowflex products are available direct from their website with financing options and a satisfaction guarantee.