Build-A-Bear Workshop is an American retailer founded in 1997 by Maxine Clark in St. Louis, Missouri. The company is publicly traded on the NYSE and is known for its interactive experience where customers can create customized stuffed animals. The online store extends this concept digitally, allowing customers to choose from a wide selection of stuffed animals, outfits, accessories, and sounds. Build-A-Bear collaborates with major entertainment brands including Disney, Pokemon, Star Wars, Marvel, and Sanrio for licensed plush products.
The Build-A-Bear online store offers the Bear Builder feature, which guides customers through selecting a stuffed animal, adding sounds and scents, choosing outfits, and personalizing with a name and birth certificate. The retailer offers free standard shipping on orders over $45 in the United States, with expedited options available. Returns are accepted within 90 days of purchase, and the company operates the Bonus Club loyalty program that awards points on every purchase redeemable for rewards.