Charlotte Tilbury is a British luxury beauty brand founded in 2013 by Charlotte Tilbury MBE, a makeup artist with over 25 years of experience working in fashion, editorial, and celebrity makeup. The brand was acquired by Puig, the Spanish beauty and fashion conglomerate, in 2020. Charlotte Tilbury launched her eponymous line to make the professional makeup techniques she had developed over her career accessible to consumers through an easy-to-use, curated product range.
The brand's product portfolio encompasses complexion products, lip color, eye makeup, skincare, and fragrance. Charlotte Tilbury organizes its color cosmetics around signature looks, complete makeup routines designed to achieve specific aesthetic effects such as The Pillow Talk Look, The Rock Chick, and The Golden Goddess. The Pillow Talk franchise, centered on a universally flattering nude-pink shade, has become one of the brand's most commercially significant product families, spanning lipstick, lip liner, blush, eyeshadow, and more. Other key products include the Magic Cream moisturizer, Flawless Filter complexion booster, and Hollywood Flawless Filter.
Charlotte Tilbury operates standalone boutiques, concessions in premium department stores worldwide, and a comprehensive e-commerce platform. The brand has a significant global presence, with particularly strong market positions in the United Kingdom, United States, and the Middle East. Pricing positions the brand in the premium luxury tier of color cosmetics, with individual products typically ranging from $25 to $75.