Clif Bar is a leading American energy bar and nutrition brand founded in 1992 by Gary Erickson in Berkeley, California. The brand was inspired during a 175-mile bicycle ride when Erickson, unable to stomach another commercially available energy bar, decided to create a better-tasting, more nutritious option. Named after his father, Clifford Erickson, the brand launched with the original Clif Bar, an organic energy bar made with wholesome ingredients like rolled oats, organic soy protein, and real fruit. Clif Bar rapidly grew into a dominant force in the sports nutrition category. The product lineup now includes the original Clif Bar in numerous flavors, Clif Kid ZBar for children, Clif Builders protein bars, Clif Bloks energy chews, and Clif Nut Butter Bars. The brand is known for using organic ingredients, with many products being USDA Certified Organic. Clif Bar has long been recognized for its commitment to sustainability, supporting organic farming, reducing its carbon footprint, and investing in renewable energy at its bakeries. Mondelez International acquired Clif Bar & Company in 2022 for approximately 2.9 billion dollars. The brand maintains strong connections to the outdoor sports and adventure community, sponsoring athletes in cycling, climbing, running, and trail sports. Clif Bar remains the go-to fuel for athletes, adventurers, and active individuals who demand both performance nutrition and great taste.
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