Coastal is a Canadian-founded online eyewear retailer that has been operating since 2000, making it one of the earliest players in the online prescription eyewear space. Now owned by Essilor Luxottica, the company serves customers across North America with a wide selection of prescription glasses, sunglasses, and contact lenses from both designer brands and affordable in-house collections. Coastal built its reputation by offering first pairs free to new customers, a promotion that introduced millions of consumers to the concept of buying glasses online.
The retailer offers advanced online shopping tools including virtual try-on, pupillary distance measurement assistance, and detailed frame measurements to help customers find the perfect fit. Coastal carries brands like Ray-Ban, Oakley, Gucci, and Coach, as well as its own affordable collections like Clearly Basics and Joseph Marc. The company prides itself on fast shipping, typically processing orders through its in-house optical laboratory and delivering within days. Coastal also offers comprehensive lens customization options including progressives, photochromic lenses, and premium anti-reflective coatings.