David Yurman is an American luxury jewelry brand founded in 1980 by David Yurman and Sybil Yurman in New York City. The company remains privately held by the Yurman family. David Yurman trained as a sculptor before transitioning to jewelry design, and Sybil Yurman, a painter and ceramicist, has served as the brand's creative director.
The brand is best known for the Cable motif, a twisted helix design inspired by rope and cable that was introduced in 1982 and has become one of the most recognizable design signatures in American jewelry. The Cable bracelet, originally crafted as a sculpted gold helix, has been reinterpreted across numerous collections and materials and remains the brand's defining product.
David Yurman's collections span fine jewelry in gold, silver, and platinum, with and without precious stones. Key collections include Cable (the signature twisted motif in bracelets, rings, and necklaces), Crossover (intertwined bands), DY Madison (chain-link designs), Stax (stackable rings and bracelets), Chatelaine (pendant-style designs with gemstones), and the DY Elements collection. The brand also produces a men's jewelry line, timepieces, and eyewear.
The company's design studio and corporate headquarters are located in New York City. David Yurman jewelry is manufactured using a combination of artisanal hand-crafting techniques and advanced production methods. The brand emphasizes the sculptural quality of its metalwork, drawing on David Yurman's background as a sculptor.
Retail prices generally start at approximately $300 for sterling silver accessories and extend to over $50,000 for high-end gold and precious stone pieces. David Yurman operates retail boutiques across the United States and internationally, and sells through its own e-commerce platform and select department stores.