Death Wish Coffee is an American coffee brand founded in 2012 in Saratoga Springs, New York, that markets itself as the world strongest coffee. The company uses a proprietary blend of robusta and arabica beans that are slow-roasted to produce a bold, highly caffeinated brew that contains roughly double the caffeine of a typical cup of coffee. Death Wish gained national fame after winning Intuit Small Business Big Game competition and airing a commercial during Super Bowl 50 in 2016.
The company online store offers whole bean, ground, single-serve K-Cup pods, cold brew, and instant coffee products, along with branded merchandise. Death Wish sources its beans through Fair Trade and USDA Organic certified channels, ensuring ethical sourcing despite its bold branding. The brand also produces seasonal and limited-edition flavors, as well as their Valhalla Java blend created in collaboration with guitarist Zakk Wylde. Death Wish has built a passionate cult following among caffeine enthusiasts, shift workers, and anyone seeking a significantly stronger coffee experience.