dpHUE is a hair color care brand founded by Donna Poole in 2014, focused on making salon-quality color maintenance accessible at home. The brand identified a gap in the market for products specifically designed to maintain, refresh, and enhance hair color between salon visits, and has since become a leader in the color care category. dpHUE's products are formulated without sulfates, parabens, and phthalates to protect color-treated hair.
The dpHUE website offers its range of color-enhancing and color-protecting products including the brand's signature Gloss+ semi-permanent color-boosting treatment, ACV Hair Rinse that uses apple cider vinegar for gentle cleansing, and Root Touch-Up Kit for covering gray regrowth at home. The brand also offers shampoos, conditioners, masks, and styling products specifically formulated for color-treated hair. dpHUE has become popular among colorists and their clients for extending time between expensive salon color appointments while keeping hair looking freshly colored.