Giant is the world largest bicycle manufacturer by revenue, founded in 1972 in Taichung, Taiwan, by King Liu. The company operates as Giant Manufacturing Co. and produces bikes under the Giant brand as well as its women-specific Liv brand and performance-oriented Cadex component line. Giant manufactures bikes for nearly every cycling discipline and price point, from entry-level commuters to World Tour-level racing machines.
Giant product range includes road bikes like the TCR Advanced and Defy, mountain bikes including the Trance, Anthem, and Reign series, and a comprehensive lineup of e-bikes under the E+ platform. The company is also a major OEM manufacturer, producing frames for several other well-known bicycle brands. Giant operates through a global network of authorized dealers and its own retail stores, with an online platform for browsing the full catalog, finding dealers, and accessing sizing tools and tech support.