GNC (General Nutrition Centers) is one of the most recognized health and nutrition brands in the world, founded in 1935 in Pittsburgh, Pennsylvania. The company operates thousands of retail locations across the United States and franchise locations in approximately 50 international markets, alongside a comprehensive e-commerce platform. GNC specializes in vitamins, supplements, sports nutrition, diet and weight management products, and health and wellness items.
The company carries both its own GNC-branded products and a curated selection of third-party brands across categories including protein powders, pre-workout supplements, multivitamins, herbal supplements, performance nutrition, and health foods. GNC's proprietary brands, including GNC Mega Men, GNC Women's Ultra Mega, and Beyond Raw, are among the best-selling supplement lines in the United States. The company also offers GNC-exclusive products and formulations not available through other retailers.
GNC's myGNC Rewards PRO membership program offers members exclusive pricing, personalized product recommendations, and access to special promotions. The company employs certified health and wellness associates in its stores who can provide product guidance and recommendations. GNC has been a fixture of American mall culture for decades and continues to adapt its retail strategy to serve both in-store and online customers.