Goodfair is an online thrift store founded in 2018 by Topper Luciani, pioneering a mystery bundle model for secondhand shopping. Instead of individual listings, Goodfair sells curated bundles organized by category (flannel shirts, graphic tees, vintage denim) at often under per item.
Goodfair sources from textile recyclers, diverting hundreds of thousands of pounds of clothing from waste streams. Each bundle is hand-curated for quality. The approach appeals to eco-conscious shoppers wanting affordable, sustainable alternatives to fast fashion with the thrill of surprise finds.