Grove Collaborative is an American e-commerce company specializing in natural, sustainable household and personal care products, founded in 2012 by Stuart Landesberg, Jordan Savage, and Chris Clark. Headquartered in San Francisco, California, the company operates as an online marketplace and subscription service that curates eco-friendly cleaning supplies, personal care items, paper products, and home essentials from both its own private label brands and third-party partners. Grove Collaborative became the first plastic-neutral retailer in the world in 2020, offsetting the plastic footprint of every product it sells, and has committed to being 100% plastic-free in its packaging by transitioning to glass, aluminum, and compostable materials. The company's private label brands include Grove Co. (household cleaning), Peach (personal care and beauty), and Rooted Beauty. Grove Collaborative went public via SPAC merger in 2022 and trades on the New York Stock Exchange. The company has been certified as a B Corporation, reflecting its commitment to balancing profit with purpose across its business operations. Grove's platform features a personalized shopping experience with flexible subscription options, product recommendations, and the ability for customers to build customized shipment schedules. The brand has attracted millions of households and has partnered with environmentally minded brands to create exclusive products and bundles. Grove Collaborative continues to push the boundaries of sustainable commerce, investing in research and development of new eco-friendly materials and packaging innovations to reduce the household products industry's environmental footprint.
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