Gymshark is a British fitness apparel and accessories brand founded in 2012 by Ben Francis and Lewis Morgan in Birmingham, England. The company started as a screen-printing operation and has grown into one of the fastest-growing fitness brands globally, valued at over 1.3 billion USD. Gymshark is privately held, with General Atlantic holding a minority stake.
The brand designs and sells gym wear, activewear, and lifestyle clothing for men and women. Core product lines include Vital, Flex, Adapt, Crest, and Legacy, each with distinct fabric technologies and design philosophies. Gymshark is particularly known for its seamless leggings, fitted training shorts, and sports bras. The company does not sell through third-party retailers, operating exclusively through its own website and retail stores.
Gymshark offers free standard shipping on orders over a minimum threshold, which varies by market. The company provides a 30-day return window for unused items with original tags. Gymshark ships to over 180 countries and operates dedicated regional websites for the US, UK, EU, and other markets with localized pricing and shipping options.
The brand has built a massive social media following, with over 18 million followers across platforms, and pioneered the use of fitness influencer partnerships in its marketing strategy. Gymshark operates pop-up events, the annual Gymshark Lifting Club, and community fitness events. The company opened its first permanent retail store on Regent Street in London in 2022.