Hertz is one of the world's largest and most recognized car rental companies, founded in 1918 by Walter L. Jacobs in Chicago, Illinois, who started with a fleet of a dozen Model T Fords. The company was purchased by John D. Hertz in 1923 and renamed the Hertz Drive-Ur-Self Corporation. Now headquartered in Estero, Florida, Hertz operates from approximately 12,000 corporate and franchise locations spanning over 160 countries and territories worldwide. The company's brand portfolio includes Hertz, Dollar Car Rental, and Thrifty Car Rental, covering premium, mid-range, and value segments of the car rental market. Hertz operates one of the largest vehicle fleets in the industry, with hundreds of thousands of vehicles ranging from economy cars to luxury vehicles and SUVs. The Hertz Gold Plus Rewards loyalty program streamlines the rental experience for frequent travelers with expedited pickup and return. Hertz has been a pioneer in the car rental industry, being the first to offer one-way rentals, computerized reservations, and airport car rental locations. The company made headlines with a major electric vehicle initiative, ordering large fleets of Tesla and other EVs for its rental fleet. After emerging from a pandemic-related bankruptcy in 2021, Hertz restructured and returned to public markets. The company employs approximately 25,000 people globally and continues to innovate in mobility solutions, ride-sharing partnerships, and connected vehicle technology.
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