Kia Corporation is a South Korean automobile manufacturer headquartered in Seoul and the country's second-largest automaker after Hyundai. The company was founded in 1944 as Kyungsung Precision Industry, initially producing bicycle parts and steel tubing, before building Korea's first domestic bicycle and later moving into motorcycles, trucks, and cars. After financial difficulties during the Asian financial crisis, Kia became part of Hyundai Motor Group in 1998, and the two companies now share platforms and technology while maintaining distinct brand identities. Kia sells vehicles in more than 190 countries and produces around three million vehicles annually across plants in South Korea, the United States, Slovakia, Mexico, India, and China. Its lineup includes the Sportage and Sorento SUVs, the Telluride three-row SUV, the K5 sedan, and the Carnival minivan. The brand has earned strong critical recognition for its electric vehicles, with the EV6 named European Car of the Year in 2022 and the EV9 winning World Car of the Year in 2024. Kia rebranded in 2021 with a new logo and the slogan 'Movement that inspires', repositioning itself around design-led vehicles and electrification. The brand is known for offering long warranties and competitive pricing across its range.
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