The LG G4 represents the pinnacle of consumer OLED technology in 2024. The Micro Lens Array technology genuinely delivers on its brightness promise — this is the brightest OLED panel I'm aware of, making it viable even in well-lit living rooms where previous OLEDs struggled. The Alpha 11 processor handles upscaling and tone mapping with impressive sophistication, and the panel's color accuracy out of the box is exceptional. As a lifestyle piece, the flush-mount gallery design is genuinely elegant. However, this is firmly a luxury purchase — pricing is steep, especially at larger sizes, and the improvements over the already excellent G3 are incremental rather than revolutionary. The built-in webOS platform remains functional but increasingly cluttered with ads, which feels inappropriate at this price tier. For those who value the absolute best picture quality for cinema, gaming, or simply as a statement piece in a curated living space, the G4 is hard to beat.
Best-in-class OLED brightness thanks to MLA technology Stunning gallery-style flush-mount design suits luxury interiors Exceptional color accuracy and black levels with near-infinite contrast Outstanding gaming features including 4K 144Hz and low input lag Premium pricing makes it a significant investment, especially at 77" and above webOS includes ads and sponsored content that feel out of place on a flagship Incremental upgrade over the G3 may not justify the cost for existing owners