Luxe Digital is an online publication covering luxury from a digital-first perspective, serving both affluent consumers and professionals working in the luxury industry. The site was co-founded by Florine Eppe Beauloye and Simon Beauloye and operates as an independent digital media property.
For consumers, Luxe Digital publishes buying guides, rankings, and reviews across luxury categories including watches, fashion, accessories, beauty, travel, and lifestyle, with an emphasis on modern and digitally native luxury brands alongside heritage houses. For industry readers, the site publishes analysis of luxury trends, digital transformation, e-commerce, and marketing to affluent millennial and Gen Z consumers.
The publication is known for its data-driven rankings, most prominently its recurring index of the most popular luxury brands online, which is compiled from search and engagement data and has been widely cited by mainstream and business media as a barometer of digital luxury brand heat. Its editorial founders have backgrounds in digital strategy for luxury brands, and the site grew out of work on luxury digital transformation, including a book on the subject co-authored by its co-founder.
Luxe Digital is free to read and monetizes through affiliate commerce and partnerships, which it discloses. It has become a frequently referenced source in the luxury digital marketing conversation, bridging consumer-facing recommendations and business-side analysis.