Moroccanoil is a premium haircare and body care brand founded in 2008 that helped pioneer the argan oil-infused hair product category. The brand was born after co-founder Carmen Tal experienced a transformative hair treatment during a visit to Israel that used argan oil, inspiring her to create a line of products centered around this nutrient-rich Moroccan ingredient.
The brand's flagship Moroccanoil Treatment, a versatile argan oil-based product, became a global sensation and remains one of the best-selling hair products in the prestige category. The product line has since expanded to include a comprehensive range of shampoos, conditioners, masks, styling products, and a body care collection. All products feature the brand's signature argan oil along with other beneficial ingredients.
Moroccanoil products are sold in over 65 countries through professional salons and authorized retailers. The brand is known for its distinctive turquoise packaging and its commitment to cruelty-free formulations. Moroccanoil has become a staple at fashion weeks and red carpet events worldwide, used by celebrity hairstylists and editorial professionals.