Musician's Friend is a major online retailer of musical instruments and audio equipment, founded in 1983 in Medford, Oregon. A subsidiary of Guitar Center since 2014, the company operates primarily as an e-commerce platform and catalog retailer. Musician's Friend carries a comprehensive selection of guitars, basses, drums, keyboards, pro audio, live sound, recording equipment, and accessories.
The retailer is known for its competitive pricing, frequent sales events, and a robust loyalty rewards program called Backstage Pass that offers points on purchases, birthday discounts, and early access to sales. Musician's Friend offers free standard shipping on most orders, an industry-standard return policy, and financing options through their credit card program and third-party providers.