NordicTrack is a leading home fitness equipment brand owned by iFIT Health and Fitness, Inc., headquartered in Logan, Utah. The brand has been producing exercise equipment since 1975, originally gaining fame with its cross-country ski machines. Today, NordicTrack is one of the most recognized names in home fitness, manufacturing treadmills, exercise bikes, ellipticals, rowers, and strength training equipment.
NordicTrack equipment is known for integrating iFIT technology, an interactive fitness platform that provides on-demand and live workouts led by professional trainers. Many of their machines feature large HD touchscreens that display immersive workout content, including virtual outdoor routes from around the world. The brand popular product lines include the Commercial series treadmills, the S22i Studio Cycle, and the RW900 Rower. NordicTrack regularly offers financing options and promotional bundles that include iFIT membership subscriptions.