Outdoor Voices is an Austin, Texas-based activewear brand founded in 2013 by Tyler Haney, emphasizing joyful everyday physical activity over competitive athletics through its Doing Things philosophy. It became a cult favorite among millennials.
The store features activewear for women and men including leggings, shorts, sports bras, and outerwear. Known for signature colorblocking, earthy palettes, and proprietary fabrics like TechSweat, CloudKnit, and RecPoly (recycled materials). The brand cultivates community through events and the #DoingThings hashtag.