Prada is an Italian luxury fashion house founded in 1913 by Mario Prada in Milan as a leather goods shop. The company is led by Miuccia Prada and Patrizio Bertelli and is publicly listed on the Hong Kong Stock Exchange. Prada Group also owns Miu Miu, Church's, Car Shoe, Pasticceria Marchesi, and holds a stake in the Laboratoire de Haute Parfumerie et de Creation.
Miuccia Prada took over the family business in 1978 and transformed it into a global fashion house. The introduction of the black nylon backpack in 1984 became a defining moment for the brand, establishing Prada's approach to combining industrial materials with luxury craftsmanship. The Galleria and Re-Edition bags are among the brand's current signature leather goods.
Prada's fashion collections are designed by Miuccia Prada and Raf Simons, who joined as co-creative director in 2020. The house presents men's and women's ready-to-wear during Milan Fashion Week. Prada also operates Prada Linea Rossa, a performance-influenced line, and produces shoes, eyewear, fragrances, and accessories.
The company operates approximately 620 directly operated stores worldwide. Prada manufactures the majority of its products in its own facilities in Italy. The brand's fragrances are produced in partnership with L'Oreal Group. Prada's approach to fashion is noted for its intellectual orientation, frequent engagement with contemporary art through the Fondazione Prada, and willingness to incorporate unconventional materials and concepts into luxury design.