Primary is a direct-to-consumer children's clothing brand founded in 2015 by Galyn Bernard and Christina Carbonell in New York City. The company was launched with the mission of offering simple, high-quality, and affordable children's basics without logos, slogans, or graphics. Primary clothing comes in a vibrant rainbow of solid colors, allowing kids and parents to mix and match freely. The brand covers sizes from baby through age 12.
The Primary online store offers a straightforward shopping experience with clothing organized by color, size, and type. Product categories include everyday basics, sleepwear, underwear, swimwear, and seasonal items. All Primary products are made with quality fabrics, and many items feature organic cotton. The retailer offers free shipping on orders over $40 in the United States, with a simple 30-day return policy.