Reddit is a social news aggregation and discussion platform founded in 2005 by Steve Huffman and Alexis Ohanian while attending the University of Virginia, making it one of the oldest and most enduring social platforms on the internet. Headquartered in San Francisco, California, Reddit describes itself as the front page of the internet and hosts over 100,000 active communities called subreddits, each focused on specific topics ranging from technology, science, and politics to niche hobbies, local communities, and professional interests. The platform serves over 1.7 billion monthly unique visitors and is consistently ranked among the most visited websites in the world. Reddit's content model is driven by user submissions and a democratic voting system where community members upvote or downvote posts and comments, organically surfacing the most valued content. The platform features AMAs (Ask Me Anything) which have hosted world leaders, celebrities, and experts, and has played significant roles in cultural phenomena including the GameStop stock movement and numerous viral internet moments. Reddit's advertising platform offers promoted posts, display ads, and conversation ads targeted by community interests and demographics. The company went public on the New York Stock Exchange in March 2024 and has increasingly focused on AI partnerships, licensing its vast corpus of user-generated content to train large language models. Reddit Premium offers an ad-free experience, while Reddit Gold and awards allow community members to recognize valuable contributions.
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