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Redken

brand

4.2 · 1 review

Redken is an American professional haircare brand founded in 1960 by actress and entrepreneur Paula Kent Meehan and hairstylist Jheri Redding in Los Angeles, California. The brand name is a portmanteau of Redding and Kent, its two founders. Redken was one of the first brands to apply a scientific, protein-based approach to haircare, focusing on the role of proteins and acids in hair health, a philosophy that was revolutionary at the time. The brand's early products were developed using Redding's expertise in hair science and were formulated with protein and moisture technologies to rebuild and strengthen hair. Redken was acquired by L'Oreal in 1993 and became a key part of the company's Professional Products division. Today, Redken is one of the most widely used brands in professional salons worldwide, offering products for haircare, hair color, and styling. Popular product lines include All Soft (for dry hair), Color Extend (for color-treated hair), Extreme (for damaged hair), and Acidic Bonding Concentrate (a bond repair system). Redken is also known for its Shades EQ demi-permanent hair gloss, one of the most popular salon color products globally. The brand operates in over 50 countries through professional salons and authorized retailers like Ulta Beauty.

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Redken has built a strong reputation as a professional salon brand that delivers consistently good results across its extensive product portfolio. The brand's original protein-and-acid approach to hair science, revolutionary when founded in 1960, has evolved into formulations that stylists genuinely trust and recommend. The Acidic Bonding Concentrate line is an excellent bond-repair system that competes effectively with trendier alternatives like Olaplex at a more accessible price point. Shades EQ demi-permanent gloss is a salon industry standard for good reason -- it delivers reliable, beautiful color results. The All Soft, Color Extend, and Extreme lines each address specific hair concerns with effective, well-formulated products. Under L'Oreal's ownership, Redken benefits from world-class R&D investment while maintaining its professional positioning. The main drawback is that Redken can feel clinical and utilitarian compared to more premium salon brands like Kerastase or Oribe -- the packaging and brand experience lack luxury appeal. Pricing is fair for professional-grade products, and availability through salons and authorized retailers helps maintain brand integrity. A workhorse brand that earns loyalty through results rather than glamour.