Reformation is a Los Angeles-based sustainable women's fashion brand founded in 2009 by Yael Aflalo. The company designs and manufactures most of its clothing in its own LA factory, with a strong focus on environmental sustainability and transparency.
Reformation is known for flattering silhouettes, vintage-inspired aesthetics, and trend-forward designs in dresses, tops, jeans, and bridal wear. The brand uses sustainable materials including deadstock fabrics, Tencel, organic cotton, and recycled materials. Its RefScale tool shows the environmental impact of each garment. The company achieved carbon neutrality in 2015.