REI (Recreational Equipment, Inc.) is the largest consumer cooperative in the United States, specializing in outdoor recreation gear, clothing, and footwear. Founded in 1938 by Lloyd and Mary Anderson in Seattle, Washington, REI has grown to operate over 180 stores across the United States and a comprehensive online store. As a co-op, REI returns a portion of its profits to members through an annual dividend, typically 10% back on eligible purchases.
REI carries an extensive selection of products for camping, hiking, climbing, cycling, fitness, snow sports, water sports, and travel. The retailer stocks both its own co-op brand products and leading outdoor brands including The North Face, Patagonia, Arc'teryx, Black Diamond, Osprey, and hundreds more. REI also offers outdoor classes, guided trips, and gear rental services, making it a comprehensive resource for outdoor enthusiasts of all experience levels.
The company is widely admired for its commitment to environmental stewardship and sustainability. REI's #OptOutside campaign, which closes all stores on Black Friday and encourages people to spend the day outdoors, has become a cultural touchstone. The co-op invests millions annually in outdoor advocacy, trail maintenance, and environmental conservation, and it maintains a robust used gear marketplace through its Re/Supply program to promote circular economy principles.