Rip Curl is a prominent Australian surf brand founded in 1969 by Doug Warbrick and Brian Singer in Torquay, Victoria, Australia, the same surf town that gave birth to Quiksilver. The brand's origin story begins with Warbrick and Singer starting as surfboard shapers before pivoting to wetsuit manufacturing, an area where Rip Curl would become a world leader. The brand's self-proclaimed identity as The Ultimate Surfing Company reflects its deep commitment to the sport and lifestyle of surfing. Rip Curl is particularly renowned for its wetsuit technology, with innovations like the Flashbomb series featuring flash-dry lining that dramatically reduces drying time, and E-Stitch seam construction that minimizes water entry while maximizing flexibility. The brand's product range includes wetsuits, boardshorts, surfwear, watches, bags, and accessories for men, women, and youth. Rip Curl's SearchGPS surf watch, which tracks wave count, speed, and distance, demonstrated the brand's willingness to embrace technology in the pursuit of a better surfing experience. The brand sponsors the Rip Curl Pro Bells Beach, one of the longest-running and most prestigious events on the World Surf League Championship Tour, held at the iconic Bells Beach near Torquay. Rip Curl has supported world champion surfers including Mick Fanning, Tyler Wright, and Gabriel Medina. In 2019, Kathmandu Holdings (now Oasis Brands) acquired Rip Curl, providing the brand with resources for global expansion while maintaining its surf-focused identity. Rip Curl operates through a worldwide network of retail stores, e-commerce, and wholesale partnerships, with its design headquarters remaining in Torquay.
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