ROKA is a performance eyewear and gear brand founded in 2012 by former Stanford All-American swimmers Rob Canales and Kurt Spenser in Austin, Texas. Originally created to design the world's best triathlon sunglasses, ROKA has expanded into prescription glasses, optical frames, and performance apparel while maintaining its roots in engineering eyewear for athletes. The brand's sunglasses are designed to stay in place during intense physical activity, using patented GEKO pads and ultra-lightweight titanium and carbon fiber construction.
ROKA's product line includes performance sunglasses, prescription glasses, prescription sunglasses, and blue-light-filtering lenses, all designed with the same attention to fit and function. The brand's frames typically weigh under 25 grams and feature its proprietary GEKO anti-slip technology that grips better with sweat, eliminating the need for straps or retention systems. ROKA has earned a loyal following among triathletes, cyclists, runners, and military personnel, and has expanded its appeal to everyday consumers with stylish frames that work for both athletic and professional settings. The company offers a risk-free home try-on program and a lifetime warranty on all frames.